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The market will tell the company how to position each product, McGregor said.Īpple's iPad shipments have been declining. "However, it is in Apple's interest to keep pursuing its own and to use them as widely as possible."Īpple will ultimately figure out where to draw the lines in the Mac-iPad divide. "Apple had significant help from Intel in porting to the x86 architecture," McGregor said.
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To merge OSes, Apple may have to move its Mac OS over to ARM-based chips, which is no small task because the company is already pushing performance boundaries with its own chips. Apple's devices with iOS run on homegrown ARM-based chips, and Macs run on Intel chips. There are additional hardware challenges.
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Keeping the two OSes separated allows Apple to manage complexity in a way that Microsoft cannot when trying to merge three operating systems, for PCs, smartphones and the Xbox, into one core Windows 10 OS, Krewell said. "If I was to bet on the future, I would bet on an Apple hardware-based platform with a single OS within the next few years."īut there's a challenge in merging the two operating systems, said Kevin Krewell, McGregor's colleague at Tirias Research. "Apple's difficulty is in managing two completely different hardware and software platforms," McGregor said. With the iPad Pro and MacBook Air, Apple is trying to reach the broadest number of users and applications, said Jim McGregor, principal analyst at Tirias Research. "Over time, this seems to be more arbitrary and not well-suited to current demands." "Apple clearly believes that Mac OS, Mac apps and MacBooks should be touch-free, while touch-based apps belong on iPads and iOS," he added. But any change in Apple's products won't come for years, analysts said.Īpple risks confusing customers if it positions two products as PC replacements, said Bob O'Donnell, principal analyst at Technalysis Research.įor now, Apple isn't yet ready to pit MacBooks against iPads, but over time may need to bring iPad Pro features to MacBooks, or vice versa, to meet the computing needs of customers, O'Donnell said. Those features could make Apple a closer competitor to Microsoft and its Surface, which can serve both mobile and power users. The merging of features from these products, in theory, could result in a product like a MacBook Air with a touchscreen and more port options than an iPad Pro. MacBooks have screen sizes starting at 11 inches and run Mac OS X, an operating system aimed at users needing a more full-featured computer. Apple has pitched its new 9.7-inch iPad Pro, announced this week, as a tablet that can function as a laptop when needed, but it lacks features such as an SD card slot, USB port, and display ports that make it a true PC replacement. That sort of transition would mirror developments already happening on Windows PCs, where tablets and laptops are merging into hybrid devices like Microsoft's Surface Pro 4.Īpple's iPads feature iOS and screen sizes under 12.9 inches and are targeted at users comfortable with mobile computing.
